We are a 100% family owned, family run business. We love to support the mothers of the world in the incredibly hard job of raising children, so that they may come out the other end knowing that they did the very best they could do.
Our CEO and FOUNDER Kerry Nevins, a mother of two and mentor to many, had a vision to create a new kind of company that would offer today’s busy mother a very real solution to meeting the physical needs of a newborn as well as the emotional needs of the family.
As a mother and childminder, Kerry wanted to use her savvy to help solve the modern mum’s dilemma: how to keep your newborn settled and happy, whilst still making time for your toddler, husband and housework.
Never one to go with the status quo, Kerry felt that the typical baby chairs and comfort cushions just didn’t deliver. She needed something where her baby could lie on his belly comfortably and safely, in the same position offered by her shoulder. Something that didn’t cause her baby to scream with pain when set down. Something that simulated the vibration of her voice and the beat of her heart. But it just didn’t exist!
Kerry’s vision called for an entirely new concept that could guarantee safety and comfort for baby, and time and peace for mums. With an irresistible product and exceedingly personal service, a proven formula for contented babies and well rested mums was born.